Victor Gonzalez Herrera: SimiFest Sets a Trend in Music and Sustainability Events
“Each ticket is a “life bomb”, and in each “life bomb” there are three seeds—three future trees that we will plant together.”
The festival showcased a dynamic lineup featuring Anderson .Paak & The Free Nationals, Jungle, and Ely Guerra, among others. Beyond the music, SimiFest's focus on community engagement and environmental impact captivated attendees.
Participants immersed themselves in interactive activities like the “Fabrica de la Alegria,” explored the attractions of “Similandia,” and created “life bombs” at the SiMiPlaneta stand.
This initiative invited attendees to contribute to sustainability while demonstrating the power of collective creativity and environmental responsibility.
Onstage, Victor Gonzalez Herrera, who also serves as president of Grupo por un Pais Mejor, delivered an inspiring message that resonated with the crowd: “Each ticket is a “life bomb”, and in each “life bomb” there are three seeds—three future trees that we will plant together.”
Organizers prepared to plant 23,262 “life bombs” during the rainy season in the Sierra de Guadalupe. This total includes those created during the event and others donated through ticket sales. Each “bomb” contains endemic seeds, carefully selected to thrive in the local environment and strengthen regional ecosystems.
The festival created unforgettable moments, with Dr. Simi's personifications in themed costumes captivating the crowd through choreographed performances. Fans showed their enthusiasm by tossing personalized Simipeluches onto the stage, a gesture that became a hallmark of affection for the performers.
SimiFest embodied Farmacias Similares' mission to build meaningful connections with communities. Victor Gonzalez Herrera highlighted this commitment: “From consultations at our pharmacies to applause at a concert, we've learned that listening is the foundation of connection.” He emphasized that the festival originated as a collective dream and grew into a platform for shared values.
By merging entertainment with sustainability, SimiFest 2024 set a new standard for purpose-driven events. Victor Gonzalez Herrera demonstrated how visionary leadership can extend beyond business goals to create meaningful change for society and the planet.
The festival united thousands of people under a shared purpose and showcased the strength of collective action. As Gonzalez Herrera concluded, “It all begins with a conversation.”
Marcela Aguilar
Independent
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